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The Solar Electric Power Association (SEPA) has announced that Eran Mahrer has been named vice president of utility strategy. In this role, he will lead SEPA's efforts in engaging utilities to develop solar strategies and practices, and will work closely with utility leaders, regulators, developers and other key stakeholders to position solar energy as a core resource for utilities.

Prior to joining SEPA, Mahrer served as Arizona Public Service (APS) Co.'s director of renewable energy and resource portfolio planning. In his 10 years with APS, he led the company's renewable energy strategy, renewable energy and customer program resource planning, regulatory interface on renewable energy issues and implementation of all renewable energy programs. Mahrer was also responsible for the development and successful implementation of APS' customer programs for distributed renewable energy, including photovoltaics and solar water heating.

Mahrer currently serves on the board of managers for Solar Energy Trade Shows, and previously served on the board of directors of SEPA and the Arizona Solar Energy Industry Association.


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